What Is a Digital Footprint, and Why Does It Matter?
Having a digital footprint means that each thumbprintData you have left behind on the internet. This can include everything from social media activity, search history and online purchases, to website interactions. It is important to understand your footprint as it has an effect on your privacy, security, and online reputation. If you have young people in the family, this is a vital skill to teach them.
What kinds of data make up your footprint?
Your digital footprint is made up of two types of data: active and passive. Active data includes details you voluntarily provide, such as social media posts or blog comments. Passive data, on the other hand, are data you collect without people actively providing you with, like cookies (that log your online browsing activity).
How Companies use your data?
A company uses your data for targeted advertising, improving user experience, developing new products, and more.
While this often has a positive i…
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